DOMINATE started in the back of a barber’s shop, where we talked to a lot of guys about what they wanted from their hair and products, and had fun experimenting to get a formula that works. We listened to your concerns and using traditional beeswax, no nasty chemicals, a converted washing machine drum and a wooden spoon - created a barber quality product that guys could use everyday and still afford to live large.
18 years and 3,000 stores later, DOMINATE is one of Australasia’s leading men’s styling brands. The washing machine drum and wooden spoon is gone, but the barber shop spirit lives on.
Life’s a journey. DOMINATE yours.